SEO
Home Centre Case Study: Boosting Online Revenue by 557% and Dominating Search Rankings
In 2024, Home Centre embarked on a transformative SEO journey that resulted in remarkable online growth over six months, with ongoing success.
Challenge: Home Centre, a prominent furniture retailer, had struggled with declining online sales despite its established market presence. The brand needed a significant shift to revitalise its online store and outshine competitors in organic search results.
Solution: The approach began with a comprehensive audit to identify and address technical issues on the website, followed by enhancing the user experience with an intuitive site navigation redesign. The strategy then pivoted to content-led SEO and digital PR:
- Content Enhancement: Key landing pages were enriched with data-driven, keyword-optimised content, while an "Advice & Tips" blog was introduced to engage customers and attract quality backlinks.
- Digital PR Campaign: To gain more high-authority links, a unique campaign leveraged the cultural buzz around 2024’s major events, creating engaging, interactive content that resonated with the audience.
Results: In just six months, Home Centre saw a dramatic improvement:
- Organic traffic surged by 636%
- Organic revenue grew by 557%
- Organic search rankings increased by 1042%
The campaign's ongoing success has helped Home Centre significantly expand its market reach, making its mark as a leader in the eCommerce furniture industry.
SEO and PPC
Challenge: James Sports, a respected provider of sports apparel and equipment, has been dedicated to supporting athletes with high-quality products for over 30 years. Facing the challenge of enhancing online visibility and maximizing ROI, James Sports sought a strategic partner to elevate their digital marketing efforts.
Solution: Our strategy focused on boosting James Sports' online presence through targeted SEO and PPC campaigns. We concentrated on high-value products and relevant brand terms, designing campaigns that effectively targeted the intended customer demographic. Collaborating closely with our SEO team, we developed precise audience profiles based on organic search insights, allowing for targeted advertising across Display, Video, and Facebook.
We implemented a smart shopping campaign utilizing the latest Google technology. This campaign combined the broad reach of shopping ads with the precision of the display network, driving sales across all of Google's platforms and enhancing overall performance.
Result: Over the course of 12 months, James Sports saw significant improvements in their online metrics. Transaction revenue grew by 150%, return on ad spend reached a solid 6:1, and cost per acquisition was reduced by 20%. These results demonstrate the success of integrating SEO with advanced PPC strategies to significantly boost ecommerce outcomes.
Notable Growth in Online Performance:
- 150% Increase in Transaction Revenue
- 6:1 Return on Ad Spend
- 20% Decrease in Cost Per Acquisition (CPA)
Digital PR
Challenge: Art of Yoga faced the challenge of boosting website traffic by 30% while maintaining its conversion rate. This task was made difficult by a post-pandemic decline in search interest for yoga practices, intense competition in the YMYL niche, and prevailing trust issues within the industry.
Solution: Our digital PR strategy for Art of Yoga focused on establishing the company as a trusted authority in the yoga sector. We initiated three targeted campaigns: two aimed at general national press and one specifically designed for health and wellness publications.
We produced high-quality research on yoga's benefits, using data-driven insights to create engaging narratives. Our content was designed to be visually attractive and easy to understand, incorporating strong visuals and interactive tables to make complex information accessible and appealing to a diverse audience.
Result: The targeted approach significantly enhanced Art of Yoga's authority on essential yoga and wellness topics. These efforts effectively stimulated interest, attracted new audiences, and built valuable backlinks to their site.
Over the 8-month period, we achieved 100 links, garnered over 1.03 million views across the campaigns, and increased daily users by 65%, successfully exceeding the initial traffic goal in a competitive market on a modest budget.
Campaign Achievements over 8 Months:
- 100 High-Quality Links
- 1.03 Million Campaign Views
- 65% Increase in Daily Users